AI-powered tools for editorial teams and everyday consumers. Purpose-built, and designed for people who'd rather focus on what matters.
31 Ventures is the company of Joost Boer — a Dutch entrepreneur who builds digital products at the intersection of AI and everyday work.
I believe the best tools are the ones you barely notice. They don't add complexity — they remove it. They don't demand attention — they give it back.
Everything I build comes from the same place: a dislike of unnecessary friction. Whether it's a content team spending hours searching for the right stock photo, a consumer overwhelmed by product choices, or an entrepreneur staring at a blank page — if there's a way to make that moment easier, that's where I want to be.
The aim is simple: build things that genuinely help, work with people I respect, and do work I'm proud of.
Work shouldn't make you anxious. If a tool can take away a stressful moment from someone's Tuesday, it's worth building.
The best solution is the one that works without a manual. If it needs explaining, it needs redesigning.
Every product is designed for the people who use it daily — not for a pitch deck. Real users, real workflows, real improvement.
Everything we build serves one purpose: remove unnecessary friction.
For editorial teams
AI image generation tailored to brand identity. Generates on-brand photography for blogs, thumbnails, and social media — no stock photos, no design skills needed.
Available for licensing
AI writing assistant for editorial teams. Helps writers produce consistent, on-brand content faster — built around house style guides, trusted sources, and editorial workflows.
Available for licensing
Own platforms
The Dutch platform for starting entrepreneurs. Practical guides, honest tool reviews, and free interactive tools — built to help people start their first online business without the overwhelm.
Own platform — start24.nl
AI-powered product finder for Dutch consumers. Describe what you need, get honest recommendations — no sponsored results, no bias.
Own platform — bestepick.nl